In this quick video clip, Bill Lunderman explains his take on Fresh Thinking, including why you have to think like a child, how the internet has influenced package design and how he gets his own inspiration for Fresh Thinking from some very unexpected places (think Disco Roller Skating!).
Brand ManageCamp - Fresh Thinking Starts Here - Bill Lunderman, Colgate-Palmolive from Brand ManageCamp on Vimeo.
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