Neuromarketing and the Future of Advertising: Martin Lindstrom's Buyology Symposiums Coming to New York and San Francisco

I can't tell you how long I've been waiting for this.  Back when Martin Lindstrom spoke at Brand ManageCamp in 2005, he told me all about this new study he was working on that revolved around the concept of Neuromarketing.  Basically, he was using the latest and greatest brain imaging equipment to get to the bottom of what people are thinking as they interact with products, services, messages, advertising, packaging, etc...  The end goal - learn the truths (and lies) behind why people buy.  Back then he was referring to this multi-year, multi-million dollar, worldwide study as Brandscan.

Since then, it evolved into what is now known as Buyology.  The book was launched in October and has been residing on best-seller lists ever since.  Martin has been featured on all the big tv shows - like the TODAY Show, ABC News, CNBC, etc... - and the book has received some really great reviews.

We now have the privilege of working with Martin as we, in partnership with Advertising Age, are producing two exclusive full day Buyology Symposiums.  The two events will be held:

New York, March 26
San Francisco, March 31

These are the only two US Symposiums!  The full day format will allow Martin to take attendees FAR deeper and wider into the findings and (most importantly) the implications for marketers and advertisers.  It's a must-see for anyone interested in understanding where the future is going with respect to advertising and marketing.

All the info on the symposiums are available at http://www.adage.com/buyology

Hope to see you there!

Comments

[J]

You can find out more on this topic by seeing Martin Lindstrom live in person, presenting his Buyology Symposium - www.globalleadersevents.com/lindstrom

[Len Herstein]

Those are great options for those outside of the North America. Luckily for those in the US and Canada, Martin will be conducting his Symposium live in New York City on March 26th and San Francisco on March 31st. All the details are at http://www.adage.com/buyology