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August 13, 2006

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B*Mann

Or an alternative or an addition... what about the hotel chain offering a "recycle" center? A place where travelers who've purchased (or have been given) new toiletries can drop off the unused portions and have the returns distributed to local charities or homeless organizations? In return, the hotel could, as you say, offer the toiletries free or offer a gift certificate in a partnered promotion or they could offer a discount on the current or a future stay.

The traveler who didn't want to check a bag on the front leg of the journey probably wouldn't want to do it on the back leg, either, so this might be a way to alleviate some of the sting of having to buy $15 worth of stuff every trip (or more).

Plus, this type of campaign would generate a ton of publicity and - undoubtedly - copying.

B*Mann

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