Was checking out some stuff on Amazon today and realized something pretty interesting. It would appear that the general business book reader is far more comfortable with concepts that involve small movements than a concept that involves big thinking. The numbers above are the individual books' rankings on Amazon.
Of course, this analysis is about as far as you could possibly get from scientific, and barely even fits into the category of 'kinda thought out,' but the top business books are all currently titled in ways that suggest slight movement in perceptions - even though the titles are not necessarily 100% related to the content of the books (for example, "Sway: The Irresistible Pull of Irrational Behavior" is actually about how we all have a deeply seeded mental drive that pulls us away from rational action). Let's put that aside, though, as I'm really just interested in the trends in book titles. "Tipping Point," "Sway," and "Nudge" are tearing up the charts while "Big Think Strategy," which I thought was a great read, is lagging way behind at #31,940.
Could it be that the business leaders of today are so over-whelmed by the enormity of the challenges that lie ahead that they are taking comfort in books that tell them small changes can go a long way?
Is is perceived as easier to sell through a program that 'nudges' rather than a complete overhaul that represents 'big think'?
The next (and first) book I write will definitely have a title aimed at small rather than big.