Richard Hirsch and the folks at Health Club Panel Network have their finger on the pulse of the active consumer - and their clients are not only selling more product, but also winning awards because of it!
(from a HCPN news release:)
"HCPN clients sweep OOH Media Plan of the Year Awards
Both national and local honorees featured HCPN as part of their winning campaigns.
The Outdoor Advertising Association of America recently announced the 2007 Out-of-Home (OOH) Media Plan of the Year award winners. These awards are given to the 'most outstanding creativity, innovation and success' in utilizing the OOH medium. Charles Schwabb and its agency, PhD/OMA, won in the national category while BlueCross, BlueShield of Tennessee and its agency, the Buntin Group, won in the local category.
Both winning campaigns featured Health Club Panel Network as a key media component." (more info here).
Congrats to HCPN and their clients for this fantastic recognition!