Tom Asacker was nice enough to give a quick interview after his speech at Brand ManageCamp 2006. In it he tries to distill his major ideas on branding into a couple of short minutes. Tough to do - Tom provides a plethora of terrific ideas during his session - but a great snippet for the folks who weren't able to be there (as well as a great dose of Tom for those who couldn't get enough!). Enjoy. And for more Tom, check out www.acleareye.com.