This is what happens when a small, startup, revolutionary company gets bought up by a big, established, stodgy company with a huge vested interest in the past. I just read that MySpace is seriously considering launching a print magazine that would "complement its insanely popular and remarkably valued online property. The editorial mix would likely cover standout MySpace members and their interests, from music to their social scenes." (MySpace: The Magazine)
As one executive is quoted as saying: "Our main concern is the MySpace brand. We don't want to do anything that would hurt the brand."
You don't want to hurt the brand? Here's a hint - DON'T FORGET WHAT GOT YOU HERE. The MySpace phenomenom is a phenomenom because they got something the other folks didn't - kids thrive in online communities. They want to connect with each other. They want to live in a world that adults don't understand. They want friends all over the world with whom they can share music, pictures, crushes and what they had for dinner.
What possible unmet need can be satisfied for these kids in a print magazine that couldn't be done infinitely better online? Well, I can think of one unmet need. It's just not the kids'. It's the unmet need of News Corp. (who bought MySpace for over a half a billion dollars) to get back to what they know best - mainstream media. How many teen girls magazines have to fail before they realize online is the place to be?