I guess it's only appropriate that a man known as "The Great White Shark" who made a living out of a quest for birdies and eagles would launch his own signature Australian Prime Beef brand (Greg Norman Australian Prime). I mean, I already own a pair of Greg Norman pants and a golf shirt - why not eat his steak? C'mon, just look at the determination on his face in the picture of his golf swing on the packaging! That's got to be great beef with a follow-through like that!
You've got to hand it to Greg, though. He is quite the entrepreneur. And I applaud most of it. Greg Norman designed golf course - makes sense. Greg Norman golf clothes - of course. Greg Norman real estate development - feasible, especially if combined with golf course living. Greg Norman wineries - pushing it a little, but excusible in that wines are emotional brands and Greg Norman represents a very recognizable and enviable lifestyle.
Beef, though, is pushing it. Some brand folks, however, could take his enthusiasm and boldness to heart the next time they are sitting in a conference room debating how extendable their brand is. If Greg Norman can go into beef, just think of where Campbell's Soup could go!